Canadian pot producers take fight to illicit market with cheap cannabis
September 1, 2020
The popularity of value products has helped companies like Aurora Cannabis Inc. and Canopy Growth Corp. report better-than-expected quarterly sales figures, while also providing consumers with a competitively priced product that could lure people away from the illicit market.
By selling more cheap pot, cannabis companies may risk hurting their margins as well as sacrificing additional revenue despite being able to clear out inventory much faster, some analysts say.
At TheraCann International we are aware of the importance of the quality of the final product and its impact on revenue margins. However, offering a less expensive product does not necessarily mean that it is of lower quality. This is why TheraCann International has designed technology to standardize all processes throughout the supply chain. A transparent, accessible and safe product.